Over the past two years I've had the pleasure of producing short and long form content for local Toronto business Eweknit & Craft. I played a pivotal role in creating an engaging digital presence for the brand as well as promotional initiatives. Leveraging my adept videography and editing skills, I produced more than 30 high-quality videos, strategically tailored for platforms such as Instagram and YouTube. These videos did far more than showcase the artistry of knitting; they embodied the genuine passion and profound expertise of the Eweknit staff, resonating deeply with the crafting community. Through our collaborative endeavors, we not only succeeded in extending our reach to a broader audience but also nurtured a thriving sense of community among knitting enthusiasts. Since the beginning of our relationship, we have witnessed a consistent upward trend in the online visibility and engagement of Eweknit & Craft, underlining the impact of our digital efforts on the growth and reputation of this Toronto institution.